Join the Feminist Super Bowl AdWatch

The Super Bowl brings out the worst in society. There. I said it. Alcohol consumption spikes and with it domestic violence and alcohol related crimes. The game itself seems like filler between the advertisements trying to seduce the biggest television audience of the year into buying their stuff, and using whatever it takes to do so. Negative images of women and people of color will likely be all over ads for this male-oriented sporting event.
NOW is reviving the Feminist Super Bowl AdWatch campaign and needs you to help!
This year's Super Bowl is on Sunday, Feb. 3, starting at 6:30 pm EST. If you are interested in reviewing the Super Bowl commercials for negative images and stereotypes (like you wouldn't be anyway, if you're watching), simply send an email to NOW Communications Director Lisa Bennett and say "Yes! I want to sign up." As the game approaches, she will send you a follow up email with criteria for reviewing the commercials, and an advance list of the ads to help make things a little easier. It won't be hard at all (but you do need to watch the entire game, even if it's a blow-out). You can do your review as an individual, with a partner, or with a group. Throw a party if you like, and get everyone in on the fun!
Sign up by 2:00 PST Friday and join activists from across the country in checking out the types of advertising bombarding this year's viewers.






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